BeReal: why I love Gen Z’s new favorite social network

I’m sure you know it too: social media fatigue. Somehow, all of these promising platforms somehow end up disappointing you. Instagram and Facebook have turned into advertising feeds, allowing only for occasionally interruptions by updates from your actual friends. Linkedin tells me I’m the top candidate for a job of which I don’t even understand its title and the Twitter algorithm reminds me of Jerry Springer: it claims to provide you with a platform for an open discussion without taboos, but what he’s really looking for is a dirty street fight. Tiktok? Guess I’m just too old for that.

But I’m pretty excited about this new kid on the block. I think BeReal might be the app that really gets the Zeitgeist.